New year, new you? Nah, that’s bullshit!

6 Jan

One of the biggest bs buzz phrases you hear this time of year is: New Year, New You.


Quit smoking, lose wright, be a better you!

What the hell does that really even mean? I suspect it’s a marketers way of trying to tap in to a person’s deep desire to reinvent themselves into something better. It motivates said person with the promise of renewal at the start of a new calendar year.

But in reality, it’s horseshit.  New year, same old you. Despite any of the resolutions you make, you are still you.

That got me really thinking about why this idea of reinvention with a new year is such a big seller in our culture. Are we all really that unsatisfied or unfulfilled in our lives that we’ll shell out big bucks in hopes of people seeing us in a different light? Or is it all a conveniently timed marketing campaign preying on the consumer’s insecurities?

Or am I spiraling down the rabbit hole toward becoming a conspiracy theorist?


4 Responses to “New year, new you? Nah, that’s bullshit!”

  1. Bothered Pocket January 6, 2011 at 10:11 am #

    If something’s worth changing in your life, it’s worth doing without needing the rollover of an arbitrary number.

    • 2509 January 6, 2011 at 10:31 am #

      If something is worth changing your life, and you start that change, why care that someone started it based on an arbitrary number? If I decide personally to start changing my life on March 13th, it’s just as arbitrary, and just as much none of your business to judge my choice in said arbitrary number. If family is worth celebrating, why have Thanksgiving on a specific day? If spooky things are fun, why not Halloween whenever? How come New Years, being the holiday when most people drink like fish and then set about to change, is the holiday whose purpose people attack, when it’s the only one that offers someone that easy tradition of attempting to better themselves? If five people around the world make a real resolution and stick to it forever because of a holiday that tells them to do it, isn’t that a good thing, and worth celebrating?

  2. enyabiznass January 6, 2011 at 11:14 am #

    “Are we all really that unsatisfied or unfulfilled in our lives that we’ll shell out big bucks in hopes of people seeing us in a different light?”

    Yes. Who wants my money?

  3. dulcedementia January 6, 2011 at 3:54 pm #

    Sure, it’s arbitrary, bu I agree with 2509. If it helps us accomplish something or stick to a new goal, then who cares how or when we make the decision?

    Yes, I still make New Year’s resolutions, but they’re goals I’ve already had in mind and it’s a good day to put things in motion.

    Personally, whenever I start new goals or projects, I always start on a Monday. I just seem to have more success when I start them then. No idea why. It’s just my arbitrary day that works for me.

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